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Thinking on product truth, behavior specs, and building software teams can reason about.

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The product engineer era needs product truth

As engineers take on more product ownership and AI accelerates shipping, product decisions vanish into Slack and PRs. Behavior specs hold the intent.

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Write your first behavior spec in 15 minutes

A step-by-step guide to writing a .pbc.md file for your product's most critical module. Start with plain Markdown; add structured blocks agents can read.

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AI agent context still misses the product layer

AI agents have AGENTS.md, memory banks, harnesses, and monitors. They still lack the product context layer — what the product promises and what must hold.

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